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Features

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Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

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Create new business and upsell opportunities with interactive marketing.

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Luck-Based Interactive Format​

The Scratchcard​

The Scratchcard is a fun and entertaining game format where participants scratch and immediately see if they have won. It is a simple game that people easily recognise. This is why it is one of the highest converting games—a great game format to boost your newsletter sign-ups.

Scratchcard

The Scratchcard: Game Format Features

Customization & Branding:
  • Card Design Templates: Choose from ready-made layouts or upload your own.

  • Scratch Layer Control: Set custom overlay (color, texture, or image) and reveal design.

  • Brand Elements: Add logos, brand colors, fonts, and messaging.

Scratchcard Editor

Use Cases

The Scratchcard is versatile and perfect for a variety of marketing scenarios:

Retail & eCommerce:
  • Use Case: “Scratch & Save” Promo.
  • Objective: Increase conversion rates during promotions or sales periods.

  • How it Works: Customers scratch a virtual card to reveal a discount or gift.

  • Rewards: % off coupon codes, free gifts, or free shipping.

  • Features Used: Scratch-to-reveal mechanic, reward distribution control, code integration.

How it Works

This is a simple, step-by-step explanation of how the Scratchcard game format functions:

1. Select the Format

2. Design your template

3. Embed the experience

4. Meassure the results

Discover other interactive formats